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Documentation/More Info

Brand Kit

Visual identity essentials for Signet

Use the mark alongside the wordmark “Signet” set in New York.

Usage Guidelines

  • Maintain clear space equal to the mark’s height on all sides
  • Never distort, rotate, or add effects to the mark
  • On light backgrounds, use ink (#2D2926)
  • On dark backgrounds, use cream (#FAF7F2)

Color Palette

The Six Inks

Kin Gold
Accent, Keywords #D4A929
Matsu Pine
Success, Strings #5B8A5B
Shu Vermillion
Danger, Errors #B85450
Tsuki Moon
Info, Functions #4A8090
Fuji Wisteria
Secondary, Types #7868A0
Sakura Blossoms
Special, Escapes #C0707A

Paper Tones

Cream #FAF7F2
Warm #F5F1EA
Rule #E3DED5
Mist #ADA69C
Stone #7C756C
Graphite #4A4541
Ink #2D2926

Typography

Display New York Headlines, page titles, feature text
Body Iowan Old Style Long-form content, paragraphs, prose
Mono SF Mono Code, labels, technical content

Scale

TokenSizeUsage
micro10pxLabels, eyebrows, badges
caption12pxCaptions, metadata
small13pxSecondary text, buttons
body15pxBody copy
h416pxMinor headings
h318pxSubsections
h222pxSections
h128pxPage titles

Components

Buttons
Badges
Kin Matsu Shu Fuji Sakura Default
Callouts
Note

Informational callout for helpful context.

Warning

Warning callout for important cautions.

Table
NameTypeStatus
Order #1234TransferConfirmed
Order #1235Swap
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